“Practice what you teach, teach what you practice.”

– Larry Schultz

About Us

Living the Legacy of Larry Schultz

The Founder of It’s Yoga & The Rocket, Larry Schultz, was fully committed to living and sharing the essence of Yoga, which is Union.  He enjoyed a daily practice for over 40 years, and expressed his loving interpretation of Yoga in his life, on and off his mat.  Larry was all about the LOVE, and he was a Master Yogi who taught that connection to your inner teacher, your Divinity and to your Creator,  was the authentic way to realize your happiness.  It’s Yoga International (IYI) is an organization that is devoted to ensuring that his Legacy is sustained and carried forth by generations to come.   IYI offers contining education programs, Yoga on and off the mat opportunities in person and virtually, and a comprehensive affiliate licensing program for those who are called to teach the curriculum and open Centers in the tradition of It’s Yoga & the Rocket.  Those who share the It’s Yoga® System and Rocket® Routines internationally, are welcome to join our Membership and fully commit to Larry’s Legacy by gaining the credentials, licensing, and continuing training and education that has been inspirationally designed by It’s Yoga International Founder, Marie Russel, Larry’s wife, partner and fully trained leader of his Legacy.

The first It’s Yoga® school opened in San Francisco in 1989 to teach Ashtanga Yoga in the tradition of Sri K. Pattabhi Jois of Mysore, India.  Born during his time teaching yoga to the Grateful Dead during 1990-1994, “The Rocket®,” his signature practice, brought the advanced poses of Ashtanga to beginners allowing for modifications and shifting the philosophy that one pose had to be completed perfectly before the next was given.His style was based on the fact that we were Westerners practicing an Eastern Science, through a Western perspective, so the practice had to be fun and accessible to beginners, while having the power to download the benefits of this ancient and health-enhancing practice.

This vibrant routine is called The Rocket® because, “it gets you there faster.”  The Rocket® is designed to wake up the nervous system and feed it the precious Prana it craves while promoting a spirit of change and freedom in the practice.   A dynamic series of postures that flow one into another, Ashtanga Yoga provides a high energy experience whose therapeutic effects align and purify the body. Ashtanga yoga is dynamic and aerobic  By synchronizing movement with the breath, this ancient system of yoga arouses the inner fire to cleanse and strengthen the body. Ashtanga yoga’s great strength focuses on correct breathing.   It oxygenates the blood, supporting circulation and bringing more blood to the brain to maximize clear thinking and full creativity.

Ashtanga yoga’s most favorable aspect is its capacity to de-stress and reshape the body, counteracting the aging process.   The practice induces the elimination of toxins and purifies the body. It serves as a path to health, flexibility, strength, and balance through concentration.

As Larry liked to say, “Ashtanga Yoga is the ultimate Health Management System.”


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